Background
On February 14, 2026, at Jipmong 271 Mega Mall in Phnom Penh, the Minister of Commerce, Cham Nimul, officially launched the “Made in Cambodia” national product campaign. The event saw participation from Ministry of Commerce leadership, Jipmong Retail company executives, local artisans, manufacturers, and private sector representatives, including micro, small, and medium enterprises (MSMEs).
Scope of Application
The campaign targets local producers and manufacturers of Cambodian goods, aiming to increase awareness and consumption of domestic products among Cambodian consumers. It involves coordination between government entities, private sector players, retail operators such as supermarkets and minimarts, and local businesses.
Key Provisions or Decisions
- Official inauguration of the “Made in Cambodia” campaign on February 14 as an annual commemorative date.
- Promotion and wider dissemination of the diverse range of domestic products to Cambodian consumers.
- Recognition and support of cooperation between government and private sector, particularly MSMEs and local artisans.
- Encouragement of consumer participation in supporting national products to promote domestic manufacturing and exports.
Implications for Investors, Businesses, or Compliance
The campaign reinforces the government’s commitment to supporting local businesses and enhancing the visibility of Cambodian-made products. Businesses, especially MSMEs and manufacturers, stand to benefit from increased promotion and potential market access facilitated by this government-backed initiative. Retailers are encouraged to participate and support the sale of domestic products under this campaign.
Official Source
Ministry of Commerce Facebook post, February 14, 2026: https://www.facebook.com/moc.gov.kh/posts/pfbid03337i7eLrpp8D3zTerJeWPZyZxzG7SaGZfNYfSF31G4QRLowbhTXfuZU6HKtsH5L3l
