Background
The Ministry of Commerce organized the official launch of the “#MadeInCambodia National Product Campaign” under the patronage of State Minister Cham Nimul. The event included participation by Ministry of Commerce leadership, representatives from Chip Mong Retail, local manufacturers, and private sector stakeholders. The campaign is designed to promote the diversity and quality of locally-produced goods.
Scope of Application
The campaign targets local producers, handicraft manufacturers, retailers, and consumers across Cambodia. It involves collaboration with over 300 modern retail locations, including malls, supermarkets, and minimarts nationwide, to showcase and promote Cambodian-made products.
Key Provisions or Decisions
- Raise broad public awareness of domestic products emphasizing value, quality, and compliance.
- Facilitate market linkages between local producers and modern retail channels.
- Strengthen relationships with malls, supermarkets, and minimarts to better understand market demand, standards, and procedures.
- Support capacity building and quality improvements to increase product availability on retail shelves.
- Implement a one-week promotional campaign each month for one year, decorating and highlighting local products in retail outlets across provinces and the capital.
Implications for Investors, Businesses, or Compliance
Businesses, particularly local manufacturers and retailers, gain increased opportunities for market access and consumer exposure under the campaign. The campaign encourages compliance with market standards and provides a platform for consumer education about Cambodian products. Retailers participating in the campaign benefit from increased foot traffic and enhanced product promotion aligned with government trade facilitation efforts.
